Pitchfork reports: “In the early 1980s, U2 had earned critical respect and a swelling fanbase but, despite a UK #1 album, were far from superstardom … U2 weren’t yet an arena band but they carried themselves like one. What’s more, they actually sounded better the bigger and brasher and bolder their music got.”
Released just months after the game-changing debut of MTV, the video for 1981’s “Gloria” combines a vast outdoor location, sweeping cinematography, and the happy involvement of the band’s fans from the margins. AllMusic describes the tune as a clear point in the band’s development, “marry(ing) the message, melody, and sound together.”
Starting in Eb minor, there’s a big shift at the outro (3:06) to Bb major.