“Widely acclaimed among the greatest soloists in gospel history, Clara Ward was also the subject of much criticism from purists — with her backing group, the Ward Singers, she pushed gospel out of the church and into the nightclubs, infusing the music with a shot of glitz and glamour the likes of which had never before been seen,” (AllMusic). “Decked out in colorful gowns, towering wigs, and dazzling jewelry, the Wards sang only the biggest pop-gospel hits, flamboyantly delivered for maximum commercial appeal … At their creative peak, the group was a true phenomenon, combining superb soloists, exceptional material, and innovative arrangements to leave an indelible mark on the generations of spiritual performers who followed.
The Wards’ success, however, did not come without a price — Clara, the star of the group, later admitted to constant frustrations with her life as a teen phenomenon, and although she loved gospel, it appears unlikely that she would have pursued a singing career if not for the constant pressure applied by her mother … While her gorgeous alto was the centerpiece of hits like “How I Got Over,” arguably Ward’s greatest strength was as an arranger; “Surely God is Able,” the group’s biggest hit, even introduced a new waltz rhythm into the gospel lexicon … The consensus pick as the best hymn singers in the business, the Wards also rejected the homespun choir robes of the past in favor of elaborate costumes — according to legend, on one occasion their infamous wigs grew so tall that they actually touched the ceiling. Throughout the ’50s, they were among gospel’s elite, scoring more hits and making more money than any group before them.
To give the full picture of just how much of a departure into secular music 1966’s “Smile” was for Clara Ward, check out The Wards’ recording of “Surely God Is Able,” perhaps their most well-known release (below). Built in Eb major, the brief interlude of “Smile” (1:23 – 1:35 ) shifts into F major before returning to the original key. Originally co-written for the 1936 film Modern Times by its star, Charlie Chaplin, the track is more frequently performed as a ballad — but Ward’s decision to deliver the tune as a more up-tempo pop tune gave it new dimension.