The producers of The Archies animated TV series (1968-1969) “recruited a crew of anonymous songwriters and performers to provide some musical product to be performed by the cartoon band,” (Reverb Raccoon). “To the consternation of everyone who was not taking massive doses of drugs, The Archies scored a #1 hit with ‘Sugar, Sugar.’ The song was written by Jeff Barry and Andy Kim, who later had his own #1 hit with ‘Rock Me Gently.'” In fact, the track was a worldwide smash hit, and scored #1 positions on the 1969 year-end charts in both the US and Canada.
” … Long story short, The Archies’ ‘Sugar, Sugar’ is the epitome of everything that was wrong with pop music of the late 60’s and early 70’s. No one, except maybe anyone unlucky enough to have lost their virginity at a drive-in movie while it played on the car radio, recalls ‘Sugar, Sugar’ with anything approaching nostalgic affection. But… Let’s give this much-maligned song to another artist. Let’s give it to soul singer Wilson Pickett. This is the guy who had hits with ‘In the Midnight Hour,’ ‘Land of 1000 Dances,’ and ‘Mustang Sally.’
Pickett’s 1970 version of ‘Sugar, Sugar’ is everything that The Archies’ version was not. Meaning that Wilson Pickett’s version can be listened to, fifty years after the fact, without embarrassment. The horns and pulsing organ drive the song, and Wilson Pickett’s vocal shows a passion and sincerity that his animated counterpart failed to achieve. I can listen to this song every day. If I stumble across the original once a year it’s too many times … The moral of this story: Don’t send a cartoon to do a man’s job. Or something like that.” To say nothing of the fact that Pickett’s version features a half-step key change (2:08), a factor missing from the original version! We’ve featured both versions below.