Rolling Stone Australia gathered a list of “75 Greatest Boy Band Songs of All Time” in 2020: “Irresistibly catchy, unapologetically inauthentic, sexy and they know it — the boy band is the most fabulously pre-fab of all musical outfits. From the scripted TV shenanigans of the Monkees to the charming folkiness of One Direction, as long as there are junior high school notebooks to deface, there will be outfits providing pop spectacle in its purest, least filtered form.”
Coming in at #72 on the list is the 1987 track from UK-based trio Bros, “When Will I Be Famous?” The group “epitomized the late Eighties Young Conservative air of steely determination: money, power, and success at any cost. Twins Matt and Luke Goss, along with schoolmate Craig Logan, prioritized fame and fashion over brotherly bonhomie (the increasingly sidelined Logan quit, then sued the brothers). The mean streak in their lyrics, their distinctive crewcuts and bomber jackets, and their penchant for wearing Grolsch bottlecaps on their shoes made them ripe for parody and vitriol in the press … Britain had seen nothing like it since the Bay City Rollers … the Casio cowbell serves as the instant timewarp back to 1987.”
At 2:47, the relentless electronic groove downshifts a bit in terms of intensity and loudness, but goes on to add even more ruthless layers of synth shimmer instead. By its end, the bridge has tapered down to a percussion and vocals-only break. Next, the band heaves itself through a stuttering, meter-shifted portal at 3:34 before regaining its balance (just in case you didn’t notice the half-step key change).
Many thanks to regular contributor Ziyad for this submission!