“Within the grand narrative of global pop music, the Swedish quartet Ace of Base were a blip, a one-album wonder who came and went,” (Stereogum). “Between 1993 and 1994, Ace of Base essentially conquered the world, and their hits from that album will always work as strange, anachronistic reminders of a very specific early-Clinton moment. AoB themselves were not terribly important, but the group’s short-lived success stands as a kind of proof of concept. In Sweden, a certain form of sleek, shiny, bulletproof computer-pop music was just starting to come into existence, and that sound would rule the pop charts in the century to come. AoB gave some indication that this new hybrid style could work.
… Ace of Base emerged just shortly after the heyday of Roxette, a duo who were, in their time, the most successful Swedish group in the history of the American pop charts. Roxette’s astonishing four #1 hits were defined by a certain cheerful inanity — colossal hooks, absurdist lyrics, slick textures, hard riffs. AoB essentially did the same thing, though they sounded nothing like Roxette. The sound of American pop music had shifted since Roxette’s run, and AoB reflected that. ‘The Sign,’ AoB’s one American chart-topper, is a strange and hypnotic combination of sounds and ideas — chirpy and effervescent bubblegum melodies over deep digital-reggae beats. This particular mad-scientist crossbreed should not exist, and yet it resonates.
After “The Sign” (1994) completes its instrumental intro in G minor, 0:39 brings a verse in the parallel key of G major. At 1:21, an instrumental interlude mirroring the intro takes us back into G minor. subsequent verses switch back to major. The pattern continues throughout as off-beat synth-reggae keyboards propel it all relentlessly forward — at least for the single’s short run time of just barely over three minutes!