(In 1980), American art-rock band Devo released their breakthrough record, Freedom of Choice,” (Variety). “The album not only spawned the new wave smash ‘Whip It,’ but the full-length still stands the test of time, with singles such as ‘Girl U Want’ and especially the title track, still resonating today with fans … “
Devo member Gerald Casale: “‘Whip It’ was a fluke. Warner Brothers put all their chips on the first single, ‘Girl U Want.’ They released that first, and it just stiffed. Then suddenly this guy named Kal Rudman [the founder of Friday Morning Quarterback, a noted radio trade publication that covered the radio and broadcast industry] — he was a regional programmer, he had a tip sheet, and this was a guy who had ears — he actually listened to the albums people sent him. And on his own, he decided that he loved “Whip It” and started playing it. Warner Bros. wasn’t sending him money to play it; he just loved it. And it took off down south first, then quickly spread up the east coast and by the time it hit New York, it was over. We had to recalibrate our whole tour that year, and we suddenly were no longer playing 400-seat clubs; instead, we were playing 2000-5000 seat venues.'”
The intro of “Girl U Want” is striking from the first few notes: during the verses and short choruses, the melody is in E minor, particularly the persistent flatted seventh over the tonic chord. But the hook features a natural seventh degree over the tonic chord. 1:16 brings a shift to C major for the bridge. The pattern continues from 1:26 — until the unresolved ending suddenly drops off a cliff.