“Dancing in a beautiful synchronicity has long been part of OK Go singer Damian Kulash’s life,” (The Guardian). ” … he recalls his formative years in Kulash Alarm System, with big sister (and current choreographer and video director) Trish Sie. ‘I was seven and Trish must have been 11,’ he says, ‘and every morning when we’d wait for the school bus, we’d do this heavily thought-out dance routine outside our house, shouting, KULASH! ALARM! SYSTEM! like Kraftwerky robots.’
2006’s ‘Here It Goes Again’ has been viewed a staggering (68 million) times. ‘We saw that by dropping our instruments in the middle of the show and breaking into dance, it completely broke that fourth wall of expectations in a rock show … I love cultural products where you can see the effort people have put in to make something weird and unlikely.’ … Kulash points out that the ‘one take’ operates in a unique position in the current climate. ‘In the hypermediated world that we live in, we immediately go into ‘suspension of disbelief mode’. Like we see so much impossible shit in commercials, on films, in music. We assume artifice in everything we consume.'”
“Here It Goes Again,” a tune whose popularity is driven by a video that is arguably the band’s best known, was the fifth single from the 2005 album Oh No. The tune is built primarily in C major and C mixolydian, but during the nearly wordless bridge (1:40 – 1:59), there’s a shift to Eb major before a return to the original key. Eb also makes another appearance for the closing chord.