” … A real rocker wouldn’t be caught dead with his picture in magazines like Teen Beat, and it goes without saying that a band can’t be anything like The Archies,” (Spectropop) “A cartoon studio group with its own Saturday-morning TV show is just about as uncool an image as you could ever want. So it comes as no surprise that rock critics have been trashing Archies records for 30 years now.
Wouldn’t they be surprised, though, if they ever took the time to really listen to Archies records? They’d discover that this ‘bubblegum’ band cut more than a few great songs. Between September of 1968 and September of 1971, The Archies gave Saturday-morning TV its best rock ‘n’ roll since the animated Beatles crashed the kiddie airwaves three years earlier. Adults never realized how good it was . . . or so it seemed, until a song called ‘Sugar, Sugar’ was released, and rocketed into the stratosphere.”
Another track by this fictitious yet also real band was “Time for Love” (1968). Anyone who’s heard the smash hit “Sugar, Sugar” will recognize the lead vocal (Ron Dante) and the band’s distinctive overall sound. The first key change, up a minor third, hits at 0:14 — the first of many packed into the track’s compact 2.25-minute runtime! Many thanks to our regular contributor, Julianna A. from Brazil, for this delightful submission — her ninth in total for MotD.