“The Maisonettes’ oddness lay not so much in their hit as their combination of maverick indie record label beginnings with a semi-manufactured image that some indie purists might find crass,” (LastFM). “Their hit, ‘Heartache Avenue,’ entered the UK chart in late 1982 and rose all the way up to number seven. Like most of the music they would record over the next year or two, it was fairly mainstream pop / rock with early 1980s synthesizer-abetted production and a notable (but not overwhelming) 1960s soul-pop influence, with a particularly audible debt to Motown.” The manufactured nature of the UK band’s lineup was driven completely by the nascent music video era: the backup vocalists didn’t sing on the studio version of the tune (or anything else), but rather were strictly dancers who could also lip-sync. Many saw this limitation on the band’s flexibility as a cause of its demise.
The public’s taste for music based on a nod to the past proved limited: ” … interest in the revival of the sounds and fashions of the Mod and Beat Generation era of the 60s was starting to cool off (the break-up of The Jam proving the final nail in the coffin). The Maisonettes never did get into the chart again …”
After beginning in a slightly detuned F# major, 0:33 – 0:40 brings a short pre-chorus. After a second verse and pre-chorus, a more ambitious G# major chorus hits from 1:19 – 1:42, making the verse seem rather connect-the-dots by comparison. The key reverts to the original F# for another verse, then lifts again to G# at 2:13 for another chorus.