“If a commercial comes up on TV and it involves a candy bar and a tropical island, you can quickly guess that it’s an ad for Almond Joy or Mounds,” (The Daily Meal). “Since 2010, the coconut-filled chocolate candy brand has leaned on the island vacation theme for advertising its products, with commercials featuring the tagline ‘Unwrap Paradise’ and more recently, ‘Almond Joy is Tropi-Calling.’ In the background of these commercials you can also hear calypso music playing, but what some people fail to realize is that it’s actually to the tune of Almond Joy’s original slogan and jingle.
Nowadays the jingle is instrumental, but in commercials pre-dating 2010, the lyrics ‘Sometimes you feel like a nut, sometimes you don’t’ were also sung. In a throwback of sorts, Almond Joy and Mounds released a 2021 commercial featuring the full song, and judging by the comments on YouTube, the older slogan is much more iconic, at least among the candy brand’s older fans.” The pre-2010 ads “would usually showcase different types of ‘nutty’ behavior, such as riding a horse backwards or flying a plane upside down. This concept was first introduced to TV in 1977, but the jingle and slogan was actually written seven years prior when Peter Paul Candy Company, the manufacturer of Almond Joy and Mounds, hired American composer Leon Carr … in 2003, the lyric ‘Sometimes you feel like a nut, sometimes you don’t’ was inducted into the Advertising Slogan Hall of Fame for the success it brought to the company.”
You’d think that a sprightly ad jingle clocking in at only 30 seconds wouldn’t need extra gas in the tank. But the Almond Joy/Mounds spot manages it, with a half-step upward shift in key at the 0:16 mark. Many thanks to our regular contributor Rob P. for sending in this sweet little tune!
