“Yes, we have reached the stage where a song from a McVitie’s fruit shortcake TV ad can be recorded and released as a hit single.” (Music Sounds Better With Two). “The song itself has nothing to do with cookies and a lot to do with the natural hugeness of the United States (the songwriters were American). It’s a proper song, not a jingle fleshed out. The loving going on is abstract; the love could be for anyone, but it’s heartfelt and the wholesome goodness of the song’s sing-a-long style matches the Hoover Dam mention. It could be straight out of a musical, though usually there’s a bit more plot in a stage song.
I don’t know if this was expected to be a hit – but it was. So, what to do? On very short notice, a group of male and female singers were put together so they could appear as Guys ‘n’ Dolls for promotional purposes – miming the song and dancing on variety shows … There was no time to re-record the song with the new group, however. It worked, at least at first … This scam, if you like, did have one unintended consequence. A few years after their being relieved from Guys ‘n’ Dolls, Theresa Bazar – the female of the pair – approached the studio bass player, one Trevor Horn, to see if he would be interested in working with her and David Van Day, the male of the pair. He was and so they did – as the duo Dollar. And so from late 1974, the tiny seeds of something different were being sown.”
The intro features a few psychedelic-adjacent instrumental touches before it kicks into its full “Up With People”/The Bicentennial is Approaching — Look Busy! vibe in earnest at 0:33. At 1:45 and 2:30, the string-saturated key changes are unsubtle enough to drive your Great Aunt Mildred’s V8 Buick Electra through — with room to spare.
