1960s British blues artists such as Peter Green, Eric Clapton, John Mayall, etc. took a quintessentially American style of music and mirrored it back across the pond with a new twist. In the 21st century, the US boy band pop formula which peaked in the late 90s and early 2000s is alive and well: it’s now served to us from the deep inside the corporate fortresses of South Korean K-Pop.
K-Pop royalty BTS (also known as Bangtan Boys) has won a nearly universal planetary fanbase. Perhaps fueled by the novelty of its English lyrics, the video for the August 2020 single “Dynamite” has amassed a staggering 1.26 billion views on YouTube, certainly a record for any tune we’ve featured to date! Vox reports: “In 2018, they became the first South Korean band in history to debut an album at No. 1 on the US Billboard 200 chart, as well as the first to have a single land at No. 10 on the Billboard Hot 100.” They have collaborated with the likes of the Chainsmokers, Nicki Minaj, Ed Sheeran, and Halsey.
K-Pop is big business, and BTS is at the apex of the genre’s multiple groups (both male and female). SBS News reports that in 2019, BTS was worth more than $4.65 billion US dollars to South Korea’s economy each year, or 0.3% percent of the country’s GDP.
The modulation is at 3:04.